Video on demand
The Business of FAST: The Challenges in Monetization, Market Saturation, and Viewer Engagement
David Beck
Brightcove Chief Strategy and Corporate Development Officer
Aileen Del Cid
Samsung TV Plus Head of Marketing
Bethany Atchison
Vevo Senior Director and Distribution Partner Management
Scott Olechowski
Plex Co-Founder and Chief Product Officer
Liz Riemersma
Sling TV VP of Strategy, Business Development and International
Chris Knight
Gusto TV President and CEOFAST channels have been a boon to traditional media companies looking to expand the monetization of their content libraries. It’s a lifeline to mid-tier SVOD players searching for new distribution platforms and revenue streams and an opportunity to engage audiences on alternative platforms with different viewership behaviors.
FAST channels and the CTV/AVOD platforms they reside on have rapidly emerged as a favorite alternative source of ad inventory, replacing eyeballs lost on traditional linear TV.
This session from NAB Show’s Streaming Summit discusses the rapid growth and saturation of FAST, the promise (or hope) of new revenue sources, and what it’s going to take to make FAST successful in the years to come.
Speakers:
- (Moderator) David Beck – Chief Strategy and Corporate Development Officer, Brightcove
- Aileen Del Cid – Head of Marketing, Samsung TV Plus
- Bethany Atchison – Senior Director, Distribution Partner Management, Vevo
- Scott Olechowski – Co-Founder, Chief Product Officer, Plex
- Liz Riemersma – VP, Strategy, Business Development & International, Sling TV
- Chris Knight – President and CEO, Gusto TV