What’s Happening with Web3?

Lori H. Schwartz, Seth Shapiro and Dina Marovich discussed media and entertainment industry trends and the implications of new technologies including Web3 in a live Zoom session on March 3, 2022. This is the first session in a three-event live Zoom series from Lori H. Schwartz that focuses on 2022 industry trends.

Lori introduced five trends she believes will impact the media and entertainment industry the most in 2022. Then she and Dina, a longtime studio marketer, delved into the first trend: Web3, the next version of the internet.

Next, Lori and Seth presented an overview of Web3 for M&E, answering questions such as:

• What does Web3 mean and how will it impact M&E?
• How will a decentralized infrastructure and financial system impact the way content is created?
• What’s real and what’s just hype in NFTs and metaverse discussions?

Seth also discussed the newly formed NAB Web3 Advisory Committee, of which he serves as chairman.

The NAB Show Advisory Council for Web3 includes 15 leading professionals from key sectors of media and technology. The council will provide advice and expertise on the implications of new technologies, new content models and new consumer behaviors driven by the next generation of the internet. The launch of the council is a strategic decision to serve NAB Show’s constituents, and to help separate industry hype from meaningful economic and creative opportunities.

Moderator: Lori H. Schwartz, CEO and Founder, StoryTech

Lori H. Schwartz is a true technology catalyst (“Tech Cat”). As a leading advisor and speaker in marketing and tech innovation, Lori collaborates with top creative and strategic executives of multiple brands, tech and content companies to ensure their understanding of emerging business models while designing unique experiences to create engagement.

She frequently curates large trade show plenaries and hosts events to help drive conversations around the latest marketing and advertising technology and content business models.

Based in Los Angeles, Calif., Lori is a CNN technology contributor and a frequent speaker at major industry events, as well as for private companies helping to facilitate conversations around new business models and technology innovation. She served previously as a governor for the Television Academy and sat on the executive committee, driving thought leadership for the future of interactive media.

Previously, Lori was chief technology catalyst at McCann Worldgroup North America, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies. She was the key principal to launch the highly regarded IPGLAB. Lori oversaw the group’s strategy, helping to keep clients ahead of the digital curve, and facilitated emerging media up fronts for Microsoft, Intel, General Motors, Nestlé and Sony.

Seth Shapiro (panelist)

Seth Shapiro is a two-time Emmy Award winner and a global leader at the intersection of media, technology, and finance. He has worked with partners including AT&T, Betfair, Comcast, DIRECTV, Disney, Fox, Goldman Sachs, Intel, IPG, IBM, MBC Korea, NBC, RTL NL, Showtime, SVT Sweden, Telstra, Turner, Universal and Warner Bros.

A professionally trained equity options trader, Seth was an early advocate of blockchain in media and is currently managing partner at D[a]²: Digital Asset Advisors, as well as EIR at Alphabit Fund Ltd. and advisor to Vivid Labs and Videocoin. He has been a consulting expert in major media cases before both the Department of Justice and the Federal Communications Commission.

Previously, Shapiro served as CEO of AlphaNetworks; founder of ArtakuNFT; adjunct professor at USC; governor at the Television Academy; head of Interactive Production at DIRECTV; and senior games producer at the Walt Disney Company.

Dina Marovich (panelist)

Dina Marovich is a content marketer, writer and paid advertising strategist from Santa Monica, Calif. She is also an award-winning movie marketer with over two decades of experience and the marketing chair of the annual Infinity Festival in Hollywood. She writes for the advertising, B2B, and financial industries.

Dina also spent 15 years at Paramount Pictures. Most recently, she was the senior vice president of worldwide media and digital marketing at Paramount Home Entertainment in Hollywood.