If you want to catch Gen Z, then get yourself some real-time interactive features. Over the last year, nearly 90% of them say they are using more mobile apps with built-in interactive live video streaming (like Twitch or TikTok) or video calling features.
Front-Facing Filters Still Essential — When asked if front-facing AR filters are key to keeping them interested in a social media app or service, 63% said “yes.” Cr: Agora 
Enhancing Shopping with Extended Reality — 70% said they would prefer retailers to offer AR and VR tech in their apps to test and try products at home before buying. Cr: Agora 
Interactive Video & Audio in Gaming Apps is Key — When asked if interactive video or audio were important for their gaming apps, nearly 70% (69%) agreed. Cr: Agora
Research conducted by Agora confirms that consumers born between 1997 and 2012 (aged 6-24) want to participate in their digital experience — live. People increasingly want what Agora call “Real Time Engagement” (RTE) video or audio features in the apps they use.
“Gen Z is particularly savvy and forward-thinking about their experience in apps and services,” said Tony Zhao, founder and CEO at Agora. “These data points show that they want RTE technology and features integrated across the platforms they use. Developers must meet the moment to stay top-of-mind and further user loyalty.”
More Than Half Have Tried Interactive Live Audio Streaming — 62% have tried interactive live audio streaming apps, capturing growing popularity for these new services. Cr: Agora 
Gen Z is Flocking to Interactive Video — Over the last year, nearly 90% (87%) say they are using more mobile apps with built-in interactive live video streaming or video calling features. Cr: Agora
Agora also found RTE technology was more important for certain categories of apps. When asked if interactive video or audio were important for their gaming apps, for example, 69% — more than two-thirds — agreed. Beyond gaming, Gen Z wants RTE integrated into their ecommerce and retail apps. Seventy percent said they would prefer retailers to offer AR and VR so that they can test and try products at home before buying.
More than half of the 1,000 Gen Zers polled have tried interactive live audio streaming apps (like Twitter Spaces and Clubhouse), capturing growing popularity for these new services.
READ MORE: Agora Survey: Gen Z Interest in Real-Time Engagement Soars (Agora)
