Learn How to “Think Like a Freak” at the 2022 NAB Show

Stephen J. Dubner and Dr. Steven Levitt, co-authors of the Freakonomics book series and podcast hosts on the Freakonomics Radio Network, will keynote NAB Show’s closing session, “Why the Media & Entertainment Industry Should Think Like a Freak” on Wednesday, April 27 on the NAB Main Stage. The 2022 NAB Show will be held April 23-27 in Las Vegas, Nevada.

Following Dubner’s 2003 profile of Levitt for The New York Times Magazine, the duo was approached to co-author “Freakonomics: A Rogue Economist Explores the Hidden Side of Everything.” The book, which applied economic theories to questions about everyday life, remained on The New York Times bestseller list for more than eight years and has been translated into 40 languages.

Other NAB Show Sessions You Might Enjoy

• In Conversation with Nick Cannon

• A TikTok Tale: Entertainment That Connects

• Jim Gaffigan Live

“In the face of tremendous upheaval in the media and entertainment landscape, the NAB Show community is learning how to navigate the evolving ways of interfacing with data, content, networking and more,” said NAB executive vice president and managing director of global connections and events Chris Brown. “We are excited to hear Stephen and Steven’s unique perspective about how ‘thinking like a freak’ has transformed other industries, and how our attendees can use out-of-the-box thinking to boost innovation and implement real, measurable business applications.”

Dubner is an award-winning author, journalist, and radio and TV personality. He is best-known as co-author of the Freakonomics book series, which have sold more than seven million copies in over 40 countries, and as the host of the “Freakonomics Radio” podcast, which airs weekly on NPR stations nationwide and receives more than eight million monthly downloads. His work has appeared in The New York Times, The New Yorker and Time.

Levitt is an award-winning economist, author, researcher and podcast host. He is currently a tenured professor and the director of the Gary Becker Milton Friedman Institute for Research in Economics at The University of Chicago. Levitt additionally hosts “People I (Mostly) Admire” on the Freakonomics Radio Network, winner of Adweek’s 2021 Best Interview Podcast of the Year.

Don’t miss out on this opportunity to learn more about how our methods of interfacing with data, content and networking have evolved, and what you can do to “think like a freak” and remain ahead of the curve. Register for the 2022 NAB Show today.

Are you interested in contributing ideas, suggestions or opinions? We’d love to hear from you. Email us here.