Expanding the Potential of Content Distribution and Delivery

The Connect Destination at the 2022 NAB Show

Media consumers today get their content on air, online and on the go. The Connect destination at the 2022 NAB Show will showcase the infrastructure and solutions that enable this dynamic world of content delivery and consumption. It speaks to the challenge of bringing content to viewers when, where and how they want it. Thanks to the proliferation of content across various platforms, from broadcast to streaming to connected devices, this has become a complex undertaking.

Is the target consumer a Peloton subscriber? A YouTuber? A TikTok follower? Or a CBS primetime viewer? Do they watch Disney+ or Peacock? Where are people watching content, and what are the technical requirements for those platforms? And how can media organizations (including yours) make sure that all of their content can be distributed across all current platforms, and those that emerge in the future.?

At the 2022 NAB Show, the Connect destination will address all of these critical questions and others. As an attendee, you’ll discover the solutions and technologies already enabling media organizations — maybe some like yours — to reach new viewers and broader audiences with timely, relevant content and the intuitive consumption experience they’ve come to expect. In addition to learning about the infrastructure (and particularly cloud computing) and workflows supporting more versatile content distribution and delivery, you’ll hear from the industry leaders redefining the ways in which content providers connect with consumers.

Through theater presentations, booth meetings, exclusive C-level networking events and product demonstrations, you will meet potential partners and collaborators in extending your own reach and revenue. You’ll get the latest perspectives on how to undertake workflow transformations that introduce greater efficiency into content distribution and greater intelligence to content delivery.

Are you looking for the best way to move into mobile TV video distribution? This is just one emerging category you’ll find within Connect. You already know that expanding 5G networks are bringing added opportunity and urgency to establishing smart mobile content delivery. (Get the full story on the possibilities and supporting technologies in the NAB Amplify article “Multicast and the Future of Mobile Content Delivery.”) The 2022 NAB Show will give you the chance to see these technologies firsthand, to meet the people and see the products enabling the future of content distribution and delivery.

The Connect destination has you covered for mobile delivery and other vital workflows enabling media organizations to build stronger relationships with consumers and to level up the services and features they provide as part of increasingly personalized viewing experiences.

Connecting effectively in today’s crowded marketplace demands setting new standards, acquiring new skills and attracting new talent. Explore Connect and you’ll learn what it takes to attract the talent your business needs to succeed, and how to cultivate new skill sets yourself and within your existing team. You’ll discover how today’s leaders are future-proofing their operations and business models to accommodate the emergence of new and different platforms. At the 2022 NAB Show, you’ll find fresh perspectives and solutions and get a look ahead at the future of content and delivery.

Are you interested in contributing ideas, suggestions or opinions? We’d love to hear from you. Email us here.