“If you’ve watched the Rams at home in Los Angeles this season, you’ve probably seen the highly produced 3D set pieces that are featured during the player introductions, as the players run through the tunnel out onto the field. LA-based creative team Production Club designed both the custom light show and display seen all season, as well as the segment featured in coverage prior to the big game. PRG provided lighting, video and rigging by way of Production Director, Eric Ginnetty.”
Source: prg.com
AT A GLANCE:
For more than 20 years, PRG has provided equipment and solutions for the biggest annual event in US sports and the cultural touchpoint that is the Pepsi Halftime Show. This year, the company contributed lighting, rigging, LED, video, networking, camera, projection, broadcast equipment, truss and gear rental to 2021’s big game.
While the current state of the world meant that fewer brands and businesses were activating technology at pop-up events, parties and remote viewing areas, some truly exciting and innovative surprises were still in store, and the PRG team helped bring them to life.
Did you notice the film-quality look that the Weeknd’s halftime performance brought? You can thank director Hamish Hamilton of Done and Dusted and show producers Roc Nation for that. As a director for both the Oscar and Emmy award shows, Hamilton wanted to bring a similar cinematic feel to this year’s Pepsi Halftime Show. PRG had the chance to deliver with its 35Live! multicamera system.
A hologram of the late, legendary football coach Vince Lombardi wowed audiences with an inspirational message. Twelve tiles of ROE Black Marble 4mm LED floor were used to project onto a special transparent screen by VNTANA to bring Lombardi back to life, not only on television screens, but also at the stadium for live audiences.
This creative, technically challenging concept was produced by experiential agency 72 and Sunny; visual effects and content by Digital Domain; and technical solutions and equipment including LED and technicians by PRG.
Head over to prg.com to read the full story.
