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Immersed in… Immersive Video
Immersive media
It’ll Be a New (New) Media Experience in the MSG Sphere
The experiential Sphere in Las Vegas boasts an LED display, sound system and 4D tech that requires a completely new approach to filmmaking.
Adrian Pennington
Video Experiences
“Invisible Worlds:” Inside the Immersive Museum Experience
Jennifer Wolfe
NAB Show
“Kagami” Is a Mixed Reality Memento Mori
Adrian Pennington
NAB Show
The MSG Sphere: Evolving the Large Scale Immersive Experience
All the Realities: Extended, Mixed, and Virtual
July 11, 2023
“Kagami” Is a Mixed Reality Memento Mori
A mixed-reality theatrical performance by late composer Ryuichi Sakamoto, “Kagami” is described as both “ethereal and material.”
Adrian Pennington
July 11, 2023
“Invisible Worlds:” Inside the Immersive Museum Experience
Designed by Tamschick Media+Space, the “Invisible Worlds” exhibit is housed inside a vast virtual production volume nicknamed “the bowl.”
Jennifer Wolfe
July 11, 2023
It’ll Be a New (New) Media Experience in the MSG Sphere
The experiential Sphere in Las Vegas boasts an LED display, sound system and 4D tech that requires a completely new approach to filmmaking.
Adrian Pennington
June 15, 2023
What Is Apple’s Vision Pro (and, Um, What Are We Doing With It)?
Apple envisions that the next big tech era will be spatial computing, featuring 3D computer graphic overlays on real-world environments.
Adrian Pennington
May 4, 2023
Matthew Ball: What’s It Going to Take to Make XR a Thing?
Tech giants continue to bet on XR devices replacing smartphones as the dominant computing platform, with billions of daily users globally.
Adrian Pennington
April 18, 2023
Virtual Worlds: Adoption of Advanced Technologies Could Change Immersive Storytelling
Immersive Storytelling keynote session at NAB 2023 will explore what’s next for virtual reality, augmented reality and extended reality.
Jennifer Wolfe
May 9, 2023
The Separate Set Ups for XR, MR, and Virtual Production
A new white paper from graphics technology vendor Brainstorm examines the pros and cons of various approaches to virtual production.
Jennifer Wolfe
May 2, 2023
Dreams and (Extended) Realities: The Future of Immersive Media
A panel discussion at NAB Show featuring Jake Zim of SPE and Aaron Grosky of Dreamscape explored the current state of and future for immersive media
Adrian Pennington
February 1, 2023
The Future of Production Amplified: How Real-Time Graphics Are Changing the Face of Film and Television Production
Epic Games industry manager Miles Perkins discusses how real-time graphics are revolutionizing production for film and television.
Amplify Content Team
March 17, 2023
Amy Webb: What’s the Future of Media? Personalized, Participatory, and “Push Button”
FTI’s 2023 Tech Trends report says entertainment has reached a tipping point, with new technologies enabling novel forms of expression.
Jennifer Wolfe
September 9, 2021
How Shifting Consumer Habits Will Impact the Future of SVOD
According to PwC’s Global Entertainment & Media Outlook 2021–2025, global OTT revenues rose 26.2% in 2020, reaching $58.4 billion. This streaming boom has set the industry on a trajectory for rapid growth, with revenues expected to reach a whopping $81 billion by 2025.
Jennifer Wolfe
July 21, 2021
NFT Minting 101: Your Guide to Making Nonfungible Tokens
You’re an artiste. You believe the NFT hype... so what do you do now?
Emily M. Reigart
February 6, 2022
The New Primetime Means “Always On” Measurement
In 2022, investing in TV, across screens, is now focused on reaching and engaging with the total TV audience — regardless of when, where or how they watch content.
Adrian Pennington
February 6, 2022
The Future of Work: Teleportation, Holograms and Roaming Avatars
In a new report, “Future 100: Trends and Change to Watch in 2022,” marketing agency Wunderman Thompson, via its research unit WTI, charts the future of work.
Adrian Pennington
September 12, 2021
Do Copyright and IP Laws Apply to Blockchain Content?
What does the popularity of NFTs mean for creators and buyers? And what are the implications for intellectual property?
Anita Sharma
September 28, 2021
What’s the Real Future of the NFT Crypto Art Market?
What is the prospectus for the blockchain art market? What’s the significance of current transactions and high-profile auctions centered on blockchain-based ownership of copyrighted crypto art?
Emily M. Reigart
January 26, 2022
Podcasters Need to Work Harder To Be Heard
New podcasts are getting lost under the sheer volume of shows being produced, and podcast creators need to work a lot harder to break through.
Adrian Pennington