NAB Show Launches Web3 National Advisory Council

Council will advise Show organizers on addressing next era of media

Washington, D.C. — NAB Show, the premier event for media, entertainment and technology professionals, today announced the formation of a National Advisory Council for Web3. The Council will provide guidance and expertise on developing relevant education content around the implications of new technologies, content models and consumer behaviors driven by the next generation of the Internet. The 12-member group includes media and entertainment professionals, technology executives and platform providers from across the media landscape.

Web3 is the next iteration of the World Wide Web that reflects an evolving infrastructure with advanced capabilities powered by blockchain technology and enhanced through artificial intelligence.

The Council will provide insight for NAB Show’s executive team on a broad range of business-critical topics for media companies and their partners as they navigate new content platforms, the evolution of television, new IP-based assets, live events, audio, publishing, and physical and digital gaming experiences. On a bi-monthly basis, the group will advise NAB on these issues and provide a valuable third-party perspective on how NAB Show can best serve the community in understanding related business, market and industry trends.

The Council will be led by two-time Emmy winner and longtime media advisor Seth Shapiro, managing partner of D[a]2: Digital Asset Advisors, who will serve as the Council’s chair; NAB Show’s Meghan Nodell, director, Strategic Partnerships and Programming at National Association of Broadcasters; and Lori H. Schwartz, CEO, StoryTech, a longtime industry strategist and leading NAB Show program curator who will serve as the Council’s engagement officer.

To learn more about the National Advisory Council and to see a full list of members, visit: https://nabshow-com-develop.go-vip.net/amplify/web3-advisory-council-nab/.

“The Internet has transformed the media industry more than anything since the mass rollout of television 75 years ago,” said Shapiro. “As streaming and mobile have defined this era, Web3 technologies will drive the next models of media development, production, and economics. I’m honored to work with this outstanding group of leaders to assist NAB in leveraging this exciting new era.”

“It literally takes a village to drive new ideas, new business models and new infrastructure, to power the future of media and entertainment in a very real way,” said Schwartz. “There’s no better place to do this right now than through the NAB Show community.”

“NAB has a long history of helping our constituents embrace and support meaningful innovation,” said Chris Brown, NAB executive vice president and managing director, Global Connections and Events. “We are delighted with the outstanding group Seth and Lori have brought together, and we look forward to working with them closely in the years ahead.”

About NAB Amplify

Designed by the creators of NAB Show, NAB Amplify is the new digital hub for the media and entertainment community. With curated content, trusted insights and new product launches, NAB Amplify is the year-round destination to connect and interact with the global NAB Show community. Learn more at www.nabamplify.com.

About NAB Show

NAB Show, held April 23 – 27, 2022, in Las Vegas, is the premier event for content professionals in the media, entertainment and technology ecosystem. It’s the ultimate marketplace for those seeking to create superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About D(a)2: Digital Asset Advisors

D[a]2: Digital Asset Advisors provides guidance to premium IP holders seeking to navigate the digital economy across a range of global markets, form factors, and business models. In a time of unprecedented opportunity and volatility, the firm provides unparalleled expertise in analyzing asset portfolios, assessing opportunities, and developing strategies for maximizing brand value in this data-driven, interconnected age of the internet. 

About StoryTech

StoryTech is an experiential marketing firm that pairs brands, storytellers, and technology companies together to create great experiences. We facilitate networking, business growth and learning through the moments we create.